Some days
it’s a bit more, some days a bit less.
More
importantly, I’ve built this income, without:
- A college degree
- Family support
- A large network
- Any “startup” capital
- “Real” job experience
Now, before
I start explaining how I do it (and how you can replicate my results), I want
to share a quick disclaimer.
What I’m
about to teach you is FREE.
I’m not
selling a course, promoting affiliate offers, or trying to scam you into my
MLM.
I’m not
going to make any vacuous promises about how “easy” it is or how “amazing”
being a laptop entrepreneur is.
That’s a
load of horse shit.
There’s
nothing easy about making real money online.
And any guru
who claims that there is, is lying (and likely trying to sell you something).
Right now, I
work 50–60 hours a week. I’m always connected to my work and deal with 10X the
amount of anxiety and stress that the average office employee faces.
I just took
my first vacation in five years.
I’ve
invested more than $40,000 in my professional growth and education.
For more
than three years, I never made a penny over $25,000.
But little
by little, I learned how to make a real living from my laptop.
It wasn’t
easy. It’s still not. So if you’re hoping to make $10,000+/month working only a
few hours a week, just fuck off now.
What I’m
about to detail is a step-by-step formula to go from $0 to $100,000 a year in
18 months.
It will take
time (but it doesn’t have to take you five years like it did for me).
It will take
hard work.
It will require
that you make sacrifices.
In fact,
most of you reading this—even though I’m sharing this for free and laying out
everything I learned building a 6-figure career as a college drop out—won’t
implement what I’m about to teach you.
You’ll give
up the second it gets hard, go back to your shitty job, and settle for a
mediocre career that feels like a cage.
No judgement
here. This is simply the pattern I’ve observed over the years.
However, for
the 2–3 of you reading this who are serious about changing your
situation and building a life on YOUR terms.
This is how
you do it.
I can’t wait
to hear about your success.
Months 1–3: Foundation
Let me get
something out of the way…
During the
first few months of your forays into online money making, you aren’t going to
make a single penny.
Depressing,
I know.
But this
formula requires modest sacrifices on the front end so that you can enjoy
massive benefits on the back.
In this
first few months, you’re going to devote at least 3 hours a day (the more the
better) to developing a marketable skill.
Which skill?
The answer
is: It depends.
There is no
right or wrong answer here. But there are a few guidelines that you can follow
to make a more informed decision.
First, I
encourage you to focus primarily on “Right brained” skills.
In 2019,
humanity has begun to outsource logical “left brained” tasks to machines—who
can execute these tasks faster and easier than we can.
In the same
way that the Industrial Revolution shifted humanity into an era of employment
driven by logic and reasoning (think software engineers, code analysts,
financial planners)…
…The modern
“AI Revolution” is shifting the job market away from hard left brained skills
and towards softer right brained skills.
- CPA’s are being replaced by apps on our phones
- The brunt of the programming industry is being outsourced to countries in Asia
- The medical field is being disrupted by various health monitoring technologies
Everywhere
we look, we are seeing the decline of logic-first skills in favor of
emotion-first skills.
Specifically,
skills like:
- Design
- Negotiation
- Writing/Story telling
- Videography
- Sound engineering
- Even “play”
I would
encourage you to pursue a track that machines can’t (yet) do.
This will
offer some modicum of protection against obsolescence (however, you should
always seek to evolve and diversify your skill sets as society and technology
evolve).
A few of the
best industries/niches are:
- Copy writing (specifically story-centric copy)
- Ghost writing (books/blogs/SEO)
- Sales page design
- Sales
- Social media advertising
- Branding
- (Creative) video editing
- Interior design
- Coaching
The
knowledge needed to develop these skills is freely available and the barrier to
entry is incredibly low (almost anyone—regardless of experience—can find someone
who is willing to pay them a modest fee for any of the aforementioned
services).
Select a
skill that compliments your personality (for example, as an introvert, sales
would be a terrible industry for me—but writing works out just fine) and
in which you have some degree of competence (growing up I was always at the top
of my writing classes and started my career with a slight advantage).
Then get to
work.
Read all of
the best books on the subject. Sign up for SkillShare and take every class they
offer. Watch YouTube videos. Listen to podcasts.
Work your
ass off to become an expert in your given field.
With a month
of consistent effort, you can easily invest 100–200 hours in your chosen skill.
And from
here, you’ll be ready to begin the money making phase of your journey.
Months 3–6: Outreach
Now that
you’ve developed your skill set to a marketable extent, it’s time to begin
monetizing it.
Or rather, begin
the process of monetization.
To get
started, you’re going to create an Excel sheet and begin filling it out with at
least 250 potential clients with whom you would like to work.
I recommend
using “best of” roundup posts (e.g. the best podcasts or best personal
development blogs etc), Instagram (find someone you’d like to work with and
then look at the people following them), and your in-person network.
Fill out the
sheet and then, begin reaching out to at least 10 prospects a week.
To do this
effectively, you need to stand out from the sea of competitors sending blase
emails and making obnoxious cold calls.
So here’s
what you’re going to do.
First,
you’re going to identify a way that you can provide value to the prospect in
question BEFORE they pay you.
If you’re an
email copywriter, then write a few killer sales emails.
If you’re a
graphic designer, create a mockup of a page they have that could use
improvement.
If you’re a
branding expert, share a few simple ways they could instantly boost their
status and gain more social proof.
Then, record
a 30-second video and send it to them via direct message or email using this
script:
“Hey THEIR
NAME, I’m NAME a [insert profession] and I wanted to reach out today for two
reasons. I’ve been following your work for a while and I LOVE what you are
doing. [Insert specific thing about their company that resonates with you]. I
noticed that [something relating to your services] could be improved and I
wanted to offer my help. I took the liberty of creating [sample of work] and
I’d love to give it to you for free if you think it would help. Just fire back
a quick DM and I’ll send you over [work]. Thanks for your time! Talk soon.”
So, using
writing—specifically email copywriting—as an example, this script would go
something like this:
“Hey Craig,
I’m Austin Gillis, a professional copy and ghost writer and I wanted to reach
out today for two reasons. First, I’ve been following you for a few months now
and I LOVE the work that you’re doing. Your content on time management has been
incredible and it’s already helped me double my productivity while working
less. I’ve been subscribed to your email list for a while and after receiving
your recent promotion for the upcoming Perfect Life Retreat, I noticed that
there’s some room for improvement in your email copy and I wanted to offer my
help. I took the liberty of creating two story-driven sales emails for your
event to help you fill more seats and I’d love to give them to you for free.
I’m not asking for anything in return, just thought I’d offer my help. If
you’re interested, just fire back a quick DM and I’ll send over those emails
for you to check out! If not, then Thanks for your time, and I look forward to
hearing from you!”
That’s it.
Yes, this
will take a lot of work.
Yes, some
people will use your services and then tell you to “fuck off”.
Yes, you
will “waste” some effort on people who don’t respond.
But this is
the system. If you put in the work, it will work.
The script
works. If you send this out to ten people a week, you can expect at least half
of them to respond and likely 1–2 to discuss working with you further.
And this is
where people blow it.
In fact,
about a year ago, I blew an email copywriting gig with Ryan Stewman, the
Hardcore Closer (who runs a $15m/year business) because I didn’t follow the
system I’m sharing here.
Once someone
has responded to you and seen firsthand the quality of work you’re able to
deliver, the next part is crucial.
You’re going
to offer them a 7 day free trial of your services. No more, no less.
After the
trial has concluded, you are now in a position to ask for compensation.
At this
point in your journey, I encourage you to low ball. Offer your services at a
deep discount and, as Gary Vee says, “Eat shit for a few months so you can eat
caviar for the rest of your life.”
If you will
do this and go above and beyond for your clients, you can make real
money online.
But this is
just the beginning.
Months 6–9: Expansion
After
working with your first client(s) for 90 days, you’re going to send each of
them an email that goes like this:
“Hey
NAME,
We’ve been
working together for almost three months now and during that time I’ve helped
you achieve [specific results].
In the
coming months, I’m sure that we’ll be able to create even BIGGER results in
your life/business and I can’t wait to be a part of that.
I’m reaching
out today because I’m looking to grow MY business and I would greatly
appreciate your help.
Do you know
of anyone in your network who could benefit from the services I provide? If so,
could you please copy and paste the email below and introduce us?
Thanks,
Name”
Name”
The “email
below” that I refer to is a simple script that makes getting referrals easy.
Here’s the
deal.
Your clients
are busy. And no matter how amazing you are at your job, they aren’t going to
give you new clients unless you actively ask for them and make it EASY for them
to say yes.
So in your
email, be sure to include the following script that THEY can use to refer
clients to YOU.
“Hey
Name,
I wanted to
introduce you to my [copywriter, designer, sales person] YOUR NAME.
Over the
past few months, they’ve helped me [insert specific result].
YOUR
NAME,meet REFERRALS Name, one of my friends/business assosciates, etc.
Referrals
name, I remember you mentioning that you needed help with [something related to
your skill set] and I think YOUR NAME would be a great fit for the job.
I’ll let you
two take it from here.
Best”
So in the
real world this would look something like this.
“Hey
Jamie,
I wanted to
introduce you to my Editor and copywriter, Austin. Over the past few months,
Austin has helped me 5X our email revenue and increase our organic traffic by
nearly 50%.
Austin,
please meet Jamie, one of my close friends and clients.
Jamie, I
remember that you mentioned you needed help with your new lead indoctrination
sequence and I think Austin would be a great fit for the job.
I’ll let you
two take it from here.
Best.”
If you will
send this to all of your clients, you can quickly acquire 2–3 new clients in
under a week.
Because you
are entering into this new relationship from a place of strength and
credibility, the free trial is no longer necessary and you can easily charge
50–200% more than you’re charging your current clients.
Simply rinse
and repeat this for a few months and you’ll be well on your way to a 6-figure
laptop income.
Months 9–12: Replication
After you’ve
been at it for 6–9 months, it’s now time to begin replicating your efforts
through strategic outsourcing and hiring.
In my
career, I have a personal assistant who does everything that is not essential
for me to do.
I’m a
writer. I need to write.
I don’t need
to upload emails, format blog posts, or respond to calendar invites.
She does all
of that for me at the modest rate of $700/month.
Once you hit
your personal cap—the point where you can no longer increase your income
without working 50–70 hours a week, it’s time to begin replicating yourself by
bringing on new team members.
Start with
an assistant and work your way up from there.
There’s
plenty of great content available on this topic so I won’t dive into this too
deeply (especially considering that hiring/delegating is my biggest weakness).
But suffice
it to say that once you cap out, it’s time to bring on new help.
Realize that
the money you are “spending” by hiring new people is money that will come back
to you in the future.
Months 12–15: Commission
After you’ve
been working for about a year, this is when things start to get exciting.
Now, you can
re-negotiate your contracts with your existing clients.
And while
you can and should change your rate to reflect the value you are providing,
there’s an even better way to start making more money without working more.
Commission.
With
strategic commission you can make an extra $1,000-$5,000 a month without doing any
extra work.
For example,
I have a client who pays me 10% of all email sales that are generated.
A few months
back, I helped with a $25,000 product launch and, as a result, I earned an
extra $2,500 for NO extra work.
I simply
negotiated my relationship so that I was paid in direct proportion to the
amount of money I generated for my client (which happened to be quite a bit).
If you can
implement this with ALL of your clients (a 5–10% commission is typically where
you will start), you can easily add 20–30% to your bottom line without doing
any extra work.
And yes, you
CAN ask for commission from the beginning, but in my experience, it’s an easier
sell once you already have a track record of generating proven results.
Months 15–18: Abundance
If you’ve
followed the system up until this point, by the time you hit month 15 you WILL
be making $100,000+/year.
And from
this point, you have freedom. You have options.
You can
create an agency and have other people do the work for you.
You can wrap
everything you’ve learned up into an information product and sell it.
You can
start consulting or coaching.
You can do
whatever you damn well please.
I hope that
you’ll implement what I’ve shared with you today and get REAL results in your
life and business.
The system I
just taught you works.
It’s worked
for me and hundreds of other people.
And if
you’re willing to put in the effort, it will work for you too.
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