Now, I know there are many articles about this subject on the
internet. So, I have decided to give my personal insights on how to go about
creating a quality eBook and selling one.
We all know that creating an eBook can be quite challenging.
You can’t just sit on your laptop and start writing away about any random topic
for your ebook publication and thinking you will hit the jackpot.
Before I give you some effective strategies on how to go
about creating your and writing your own compelling ebook, I want to take a few
minutes explaining you the basics of what exactly is an eBook?
An eBook is a book published in an electronic format that
gives us instant access to a book by being able to download the book over the
internet. It can be downloaded on various device platforms, such as a computer,
smartphone, tablets or any other kind of reading devices, such as Amazon
Kindle devises.
We may wish to download an eBook in various file formats.
But, the most common way of downloading these eBooks is in PDF file format.
There are two ways of downloading eBooks. One is a free
downloadable version and the other one is the paid version. It’s very simple to
purchase and download an ebook through the internet. If you decided to download
a paid version ebook, the only difference is that after payment you will either
be directed to a download page or receive the download link in an email.
You need to ensure as a publisher that your ebook is going to
be a profitable ebook for your business or for personal branding.
That all being said, let me now dive into the main core the aspect of how you should go about creating a compelling ebook report and making
some good sales out it.
Planning Your eBook
The main reason for writing an ebook for your readers is to
provide them with some sort of solution. I would say the majority of publishers
publishing ebooks are catered to providing a solution. Some may write an ebook
purely for entertainment purposes.
This is the part where you really to do some serious
brainstorming. Start to brainstorm ideas and always ask this question to
yourself, what’s your purpose for writing your ebook, what type of solution
will you provide to your readers, what presentation style you would be
incorporating for your ebook and what types of topics you would like to cover.
Do Your Research
Remember your main intention for writing an ebook is to
provide a solution for your target audience and also to fill in the information
gaps.
It’s always a good idea to quantify your ebook. Personally
for me, I always write a few pages of my ebook report and then share it with my
friends or other publishers. It’s always a good idea to find out how well worth
is your ebook by getting feedback from your friends, relatives, other
publishers, etc.
Getting these valuable feedbacks shall help you as an ebook the writer to determine how well worth is your ebook.
Development Stage of Your eBook
Now, I have seen a few videos talking about creating your
ebook using a free tool called Canva. Many of the templates from Canva are free and a few
of them require you to pay.
Honestly speaking, I really find canva to be useful if you
are designing some banner ads, social media post ads, brochures, and magazine or
even an ebook cover.
However, I have never found canva to be very comforting when
it comes to writing an ebook.
So, what tool do I use to write my ebook?
It’s simple! I use Google Docs to
write my ebooks. Using Google Docs is very simple and you can easily drag and
drop images and insert links to promote your affiliate offers.
Imagine yourself writing a blog post article. That’s how easy
it is to use Google docs to write any compelling ebook.
You also have the liberty to choose different templates using
Google Docs. It’s that simple and there is no fuss about it!
It’s always a good idea to proofread your ebook report before
you decide to upload and publish it. If you’re not much of a proofreader, then
you don’t have to worry much about it. Just go on to Fiverr and pay as low as $5 for a professional
proofreader to go through your ebook content.
Finally,
The Execution Stage of Your eBook
Now that you have your ebook ready to be uploaded and
published to the world, you would need to carry out a small checklist.
The following aspects of your ebook need to be taken into
consideration (how to strategize marketing your ebook?), which are –
- Does you ebook provide a solution to a problem?
- Does it provide value to your target audience?
- Does it have a Unique Selling Proposition (USP)?
- Is your ebook value for money? Will your readers be happy reading your ebook report after they purchase it?
- Will your ebook have a good standing in the market?
If your ebook complies with all the above criteria's, then
it’s time to publish it.
For uploading and publishing my ebooks, I generally stick
with 2-3 publishing platforms, they are as follows –
Most of these ebook publishing platforms provide you a secure
automated payment process, i.e. readers can buy your downloadable ebook using
PayPal, Skrill, Stripe, etc. To add, you really don’t need to waste your time
with the entire selling process (it’s all automated and customizable), i.e.
sending the download link of your ebook, collecting the payment, monitoring
your sales analytics, etc.
Most of them provide you a complete automated selling process
framework. To add, many of these online ebook publishing stores offer you an
affiliate partnership program to help you earn extra money. Isn’t that awesome?
Conclusion
Creating an eBook can be a lot challenging. But if you have a
good sound knowledge about your niche topic, then sky is the limit. It’s
important to note that most readers like to see quality when they read an ebook
report NOT the quantity, i.e. number of pages on your ebook.
If you follow the above steps, then it should not be very
difficult for you to publish you first ebook. It’s fairly straightforward!
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